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by Courtesy

STC, RIM sign partnership deal
10 Aug 2011 – Arab News

RIYADH: The Saudi Telecom Company and the Canadian Research in Motion Company (RIM) on Monday signed a partnership that aims to provide a wide range of content, applications and smart solutions for Blackberry users across the Kingdom.

The agreement, signed in Riyadh by Ibrahim Al-Omar, STC’s retail sector vice president, and Sandeep Sahgal, RIM’s Middle East managing director, focuses on exchanging expertise between the two companies in a manner that serves mutual interests and enables customers to enjoy up-to-date services and technologies.

As a result of the new partnership, STC announced the launch of BlackBerry bold 9900 device with its exceptional design, touch screen and the Blackberry 7 system, thus demonstrating the elegance and practicality in one device.

Al-Omar said: “The strategic partnership between STC and RIM is based on launching the level of coordination between the two companies in order to serve their common interests and fulfill customers’ need for technologies and unique services. STC’s interest in this partnership confirms its major role in launching and providing current and new smart devices to its customers, which is based on STC’s strategy that revolves around the customer. STC was the first to bring the blackberry services into the Kingdom giving it a leading market position there, and resulted in doubling the number of customers in the BlackBerry service, which prompted us to meet their expectations by providing services and products that suit various tastes.”

Sahgal said: “We are pleased with our partnership with STC and the opportunity to introduce our new collection of Blackberry smart devices to our customers in the Kingdom.” He added: “According to a GFK report, the Blackberry Curve 8520 is the bestseller between July 2010 and July 2011. A report issued by CANALYS Company about the smart devices’ shipments in the second quarter 2011 proved that the Blackberry device is the bestseller in the market. In addition to that the Blackberry community in the Kingdom registered one of the highest levels of using the BBM application in the world (99 percent). …source