CNNi beholding to its Middle East Masters

CNN and the business of state-sponsored TV news
Glenn Greenwald – 4 September, 2012 – The Guardian

CNNi’s pursuit of and reliance on revenue from Middle East regimes increased significantly after the 2008 financial crisis, which caused the network to suffer significant losses in corporate sponsorships. It thus pursued all-new, journalistically dubious ways to earn revenue from governments around the world. Bahrain has been one of the most aggressive government exploiters of the opportunities presented by CNNi.

These arrangements extend far beyond standard sponsorship agreements for advertising of the type most major media outlets feature. CNNi produces those programs in an arrangement it describes as “in association with” the government of a country, and offers regimes the ability to pay for specific programs about their country. These programs are then featured as part of CNNi’s so-called “Eye on” series (“Eye on Georgia”, “Eye on the Phillipines”, “Eye on Poland”), or “Marketplace Middle East”, all of which is designed to tout the positive economic, social and political features of that country.

The disclosure for such arrangements is often barely visible. This year, for instance, CNNi produced an “Eye on Lebanon” series, which that nation’s tourist minister boasted was intended “to market Lebanon as a tourism destination”. He said “his ministry was planning a large promotional campaign dubbed ‘Eye on Lebanon’ to feature on CNN network.”

Yet one strains to find the faded, small disclosure print on this “Eye on Lebanon” page, even if one is specifically searching for it. To the average viewer unaware of these government sponsorships, it appears to be standard “reporting” from the network. …source